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 “Look at the design of a lot of consumer products – they’re really complicated surfaces. We tried to make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.”

「看看許多消費(fèi)產(chǎn)品 – 它們有非常復(fù)雜的外表。我們?cè)噲D做更全面且簡(jiǎn)單許多的東西。當(dāng)你一開(kāi)始試圖解決一個(gè)問(wèn)題時(shí)，你最先找到的解決方法是非常復(fù)雜的，而多數(shù)人停在那里。但如果你持續(xù)下去，與問(wèn)題同住并多剝下幾層洋蔥外皮，你通?？梢垣@得非常精致且簡(jiǎn)單的解決辦法，多數(shù)人就是沒(méi)有投入時(shí)間或精力到達(dá)那里。我們相信顧客是聰明的，且想要經(jīng)仔細(xì)思考過(guò)后的東西?！?/p>

really (adv.) 是「非?！?，在這句里修飾 complicated (adj.)。holistic (adj.) 是「全面性的，非部分的」，如：a holistic approach (一種全面性的方法)。come up with 是「得到」，如：This is what they came up with after a whole night of study. (這是他們研究一整晚后所得到的結(jié)果。) live with something 是「長(zhǎng)期忍受某困難的事」，如：She has lived with her illness for over a year now. (她已忍耐病痛超過(guò)一年了。) arrive at 是「經(jīng)長(zhǎng)時(shí)間努力后得到的結(jié)果」，如：After much consideration, the board has arrived at a decision. (經(jīng)許多考慮后，董事會(huì)做了一個(gè)決議。) elegant (adj.) 是「精致的，優(yōu)美的」，如：an elegant wave of the hand (優(yōu)雅的一揮手) think through 是「仔細(xì)思考」，如：We need more time to think through this. (我們需要更多時(shí)間來(lái)仔細(xì)思考這個(gè)。)
2006 年賈伯斯受 Newsweek (新聞周刊) 采訪討論 iPod 之設(shè)計(jì)時(shí)說(shuō)了這段話。

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